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The Handy Hiker

The Handy Hiker Inside

New Casey Printing Logo


The Handy Hiker | Design

Our group acted as marketing consultants for Casey Printing to create a product for an untouched market. We created The Handy Hiker, a hiking guide for San Luis Obispo county. This pocket-sized guide contains pictures, maps, and directions for the trails. I created the entire prototype including the layout, logos and redesign of Casey's logo.

Tools
Illustrator, InDesign
Class
Marketing and Sales Management

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